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Koddi’s deep advertising roots have resulted in battle-tested technology and unique expertise in multi-tiered businesses and co-op budgeting — we know what it takes to thrive in this dynamic ecosystem
Koddi’s expertise, speed, and service ensures that marketers, publishers, and consumers all benefit from an improved experience — we’re rooting for all stakeholders to win
The foundation of a winning private marketplace ad program is effective targeting. Koddi Ads’ new dynamic targeting feature allows advertisers and marketplace operators to serve streamlined ad messaging to more precise audience segments, enabled by best-in-class optimization.
Interested in learning how to optimize your marketplace for maximum efficiency with dynamic targeting? Download our guide here.
With the ever-eroding foundation of third-party cookies and networks, and keyword-based targeting strategies, the configuration of audiences for an individual marketplace has been inaccurate and limited at best.
Koddi Ads’ dynamic targeting tech spans far beyond the industry’s current practice. Keyword targeting is effective, but dynamic targeting is even more powerful, as it introduces the capability for marketplaces to utilize their own audience data as well as real-time traffic data to provide a privacy-centric mechanism for targeting valuable segments.
The Koddi team understands that customer success requires partnering to drive sustainable scale and growth — we ensure you don’t just get up and running quicker, you hit your KPIs faster
Koddi’s people-first approach fosters partnership at every step of the journey, from customized implementation to ongoing guidance and education — we’re in it with you
The foundation of a winning private marketplace ad program is effective targeting. Koddi Ads’ new dynamic targeting feature allows advertisers and marketplace operators to serve streamlined ad messaging to more precise audience segments, enabled by best-in-class optimization.
Interested in learning how to optimize your marketplace for maximum efficiency with dynamic targeting? Download our guide here.
Koddi Ads’ dynamic targeting is architected to be 100% privacy-first; it is built in a GDPR/CCPA-compliant fashion. For consumers, the upsides of privacy and control are clear wins. For advertisers, the benefits of increased accuracy, transparency, and security are unparalleled.
Targeting is critical in marketing. Koddi Ads provides the most powerful privacy-centric targeting system in the world. Discover improved targeting capabilities, and the difference they can make for your business.
Dynamic targeting provides a more powerful and simple advertising system that makes marketplaces and their suppliers more money – with a significantly more streamlined strategy than the keyword approach of past.
Frequent shoppers/loyal customers
Lapsed customers
In-market consumers
Specific demographics/ behaviors
New-to-brand
Competitive affinity